Whether or not you drink Starbucks I am sure that you have heard that they have recently come up with a new logo on their cups. This includes dropping the words "Starbucks" and Coffee" from the logo.I think that this was a rather forward and bold move. I applaud the company for taking that risk. This new logo has been receiving a lot of criticism lately. Some people believe that the mermaid is not a simple enough symbol to not have any words that go along with it.I personally think that people will grow to love this new logo. It is very clean cut and focuses on how Starbucks is an experience, not just a coffee drink. This is vital since competitors offer the same products at a much cheaper price. The truth is that no matter what Starbucks wins this battle. It does not matter if people love or hate the new logo, they are still talking about it. That is a whole lot of free publicity.
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